|
|
However, the editorial plan is not just scheduling and planning your work, but it is a useful tool to guide you in the various phases of your strategy, i.e. publication , promotion and management of content in the various channels, as well as to help you monitorthe development of your project over time and to identify possible critical issues, as well as any changes in the needs of your target, thus allowing you to intervene , if necessary, on your strategy. In practice, the editorial plan allows you to keep the timing, effectiveness and value of your strategy under control . HOW TO CREATE AN EDITORIAL PLAN? The editorial plan was therefore born on the basis of a well-defined strategy which a priori must have assessed its concrete feasibility and sustainability by those who follow the work, in order to guarantee value and coherence to the Web & Social Editing project.
So the editorial plan will have different degrees of complexity in line with the strategy you have developed and depending on whether you will have to carry it out alone or in a team. If you have developed your strategy effectively and constructively, the editorial plan developed for all the figures involved will consequently be feasible and sustainable. In practice, many professionals use Excel or Calendar or other Cambodia Phone Number List useful tools indicated in this article. I think that in the end everyone is free to choose how to create their own editorial plan but I would recommend the Editorial Calendar Model proposed by 4Writing because, as highlighted by Martina Caluriin its explanation, it not only allows you to program your work but represents a useful guide for organizing all the Editing phases, from the choice of contents to the collection of sources, from the management of the blog to that of Social networks up to the planning and implementation of each post, video or article according to the keywords, topics, methods and times that you have identified in the strategic planning phase of your project.
This Model therefore represents a very useful tool for giving life to your strategy without leaving anything to chance. All you have to do is download it and … have fun!Infographics: understand the potential to turn them into business written by Davide Canella May 25, 2015 Potential infographics for business 67 SHARES 6700 Surely you have already heard of infographics, so I won't dwell on the usual definition that you can find on the Net dictated in a thousand different ways. I limit myself to making an introductory hat by analyzing its anatomy and some practical use from a business point of view . So I make a summary of what was the topic of my university thesis, discussed at the University of Siena, about 3 years ago. At that time.. infographics weren't as popular as they are today! I know, it almost seems like we're talking about an era ago, but as you well know 3 years ago are really an eternity for the Internet, if we think about its evolution that we live gradually from day to day.
|
|
发表于